Table of contents Pages 1.0 Executive Summary 2.0 Corporate background 3.0 Situation Audit 3.1 Market Analysis 3.2 Competitive Analysis 3.3 Macro-environment Analysis 4.0 Opportunity Analysis 4.1 Strengths 4.2 Weaknesses 4.3 Opportunities 4.4 Threats 5.0 Objectives 5.1 Financial Objectives 5.2 Marketing Objectives 6.0 Marketing Strategy 6.1 Overall Strategy 6.2 Product Strategy 6.3 Price Strategy 6.4 Place Strategy 6.5 Promotion Strategy 7.0 Action Programs 8.0 Projected Profit and Loss Statement 9.0 Controls 10.0 References [TABLE="class: itemDisplayTable"] [TR] [TD="class: metadataFieldLabel"]Tóm tắt:[/TD] [TD="class: metadataFieldValue"]Following (Lee, K; 2010): “The fundraising market in Australia is forecasted growth 10% in next year 2011 but the competition will be more and more violent”. The world is in the process of the rehabilitating economy so purchase power will increase quite much as well as fundraising market in 2011. The competition for new customers among big companies who are operating in this industry, have a large distribution system, a financial potential and much experience in doing marketing is more and more fierce. Jaxon Corporation is a successful importer-wholesaler of novelties & Curios (NCs) to hundreds of discount giftware, novelty and home ware stores across Australia, including the “two dollar” shops at weekend markets (Lee, K; 2010). It was known by quite a lot consumer in Perth city, Australia, with a range of products used in the shops at weekend markets. Deeply understanding Australian’s taste, as well as willing to delivery the consumers as soon as it can. Jaxon Corporation is offering a new product, there licensed Action Figures are 10 cm plastic figures portraying the following sets of characters: Comic, Cartoon, Disney, Sport, World dolls, Music, Occupation with high quality, fashion and safety, and with zero percent of toxic chemical. It is target customer is parents; children, sport clubs, primary school classes, special interest clubs, etc. With its dominant-quality product, Jaxon prices 15%-30% higher than price of common toys in the fundraising market currently. Its distribution system focuses on fundraising system and fundraisers in Western Australia for the next 3 years. Communicative activities are carried out deeply and widely to approach customers from fundraising market.[/TD] [/TR] [TR] [TD="class: metadataFieldLabel"]Mô tả:[/TD] [TD="class: metadataFieldValue"]Following (Lee, K; 2010): “The fundraising market in Australia is forecasted growth 10% in next year 2011 but the competition will be more and more violent”. The world is in the process of the rehabilitating economy so purchase power will increase quite much as well as fundraising market in 2011. The competition for new customers among big companies who are operating in this industry, have a large distribution system, a financial potential and much experience in doing marketing is more and more fierce. Jaxon Corporation is a successful importer-wholesaler of novelties & Curios (NCs) to hundreds of discount giftware, novelty and home ware stores across Australia, including the “two dollar” shops at weekend markets (Lee, K; 2010). It was known by quite a lot consumer in Perth city, Australia, with a range of products used in the shops at weekend markets. Deeply understanding Australian’s taste, as well as willing to delivery the consumers as soon as it can. Jaxon Corporation is offering a new product, there licensed Action Figures are 10 cm plastic figures portraying the following sets of characters: Comic, Cartoon, Disney, Sport, World dolls, Music, Occupation with high quality, fashion and safety, and with zero percent of toxic chemical. It is target customer is parents; children, sport clubs, primary school classes, special interest clubs, etc. With its dominant-quality product, Jaxon prices 15%-30% higher than price of common toys in the fundraising market currently. Its distribution system focuses on fundraising system and fundraisers in Western Australia for the next 3 years. Communicative activities are carried out deeply and widely to approach customers from fundraising market.[/TD] [/TR] [/TABLE] [charge=450]http://up.4share.vn/f/62535b5655535351/Assignment ECF Marketing Plans 5220 28 11 2020.pdf.file[/charge]
