"Why You're Not Selling" - alternatively titled - "If You're Doing Okay, You're Not Selling Well"I'm going to tell you a little secret: Even if you have a product out there online, there's better than a 90% chance you have no clue what you're doing at selling. Seriously. Among the people I've met or spoken to, and the sales pages I've seen online, well over 90% demonstrate so little understanding of sales that it's almost embarrassing. Yes, some of them are making money. A few are making really good money, because they hired someone who understands sales to handle their processes. But most are just . well . bad. Really bad. Want an example? http://www.dime-days.com/wpseo/ That's the link to the WordPress SEO videos that I posted here a week or so ago. I bought the rights to that product and did very little to change the copy. Fixed some spelling errors, basically. (Yes, I've been planning this issue for a while.) Given the targeted nature of the thing and the quality of the content, that product should have converted at somewhere between 8 and 15%. Maybe higher, if it came with a written instruction manual, rather than just videos. It rolled in at a whopping 1.6%. That example shows a couple of things you need to understand. The first being that, if a product is focused enough and meets the desires of a market, there will be some people who'll buy no matter how bad the sales copy. The product is the thing. The second thing is that feature-based copy sucks. Forgive the yelling, but .