Tiểu Luận Tiểu luận English đề tài The need to give international brands a local voice

A.Introduction
International branding is all about keeping a balance between being global and being local. Brand ideas, values, concepts have to remain unaltered, but the ways to communicate them and to make them relevant to local people have to vary
B. Body
There are about fifty big international brands in the Global market, which proved their ability to cope successfully with such challenge. What are their secrets?
Example:
When KFC started to business in Vietnam , the company had to suffered many difficulty , because of cultural distinguish
C. Conclusion