The Whole Story Alternative medicine on trial? Toby Murcott Publisher: MacMillan Number of Pages: 192 Alternative medicine is a fifty billion dollar per year industry, yet it continues to generate strong opposition by the orthodox medical establishment. The Whole Story rounds up the latest evidence on the placebo effect, the randomized control trial, personalized genetic medicine, acupuncture, homeopathy, osteopathy and more. It reaches a provocative conclusion: alternative therapies' whole-body approach might be just what medicine really needs right now to help crack the tough, chronic conditions seemingly untouched by the revolutions of surgery, antiseptics, antibiotics, vaccines and molecular biology. Contents acknowledgements ix preface xi 1. introduction 1 2. medicine’s conundrum 19 3. the advocates 35 4. the critics 52 5. the gold standard tarnished 70 6. measuring the unmeasurable 94 7. hints of understanding 111 8. a new model 125 9. the evidence leads 140 10. conclusion 158 further reading 164 index 168