Sách The Economics Of Electronic Commerce

Product Description
While all other electronic commerce
titles focus on "how to," The Economics of Electronic Commerce is the
first to present current issues of electronic commerce from an
economics perspective. Everyone involved in building electronic
commerce applications and systems, as well as Internet consultants and
economists, needs this foundational information for the future of the
Internet.


From the Author
This book is not about how
to use the Web or how to set up a Web page. It introduces readers to
the underlying economic aspects of the electronic marketplace in order
to provide them with an understanding of the fundamental implications
of technological developments, business strategies and policies.