Thạc Sĩ The development of the hospitality industry in vietnam: Lessons from neighboring countries

Table of Contents​

Chapter
Title​ Page​

Title page
Acknowledgment
Abstractii​ Table of contentsi​ List of Tables
vii​ List of Figures
viii​ 1
Introduction
1​ 1.1 Background
1​ 1.2 Statement of The Problems
2​ 1.3 Objective of The Study
2​ 1.4 Scope of The Study
2​ 1.5 Methodology
2​ 1.5.1 Primary source of data collection
3​ 1.5.2 Secondary information
4​ 1.5.3 Research framework
5​ 1.6 Organization of The Study
6​ 2
The Development of The Hotel Industry in Selected Asian Countries
7​ 2.1 The Development of The Hotel Industry in the Asia- Pacific Region
7​ 2.1.1 The Situation of The Asian Hotel Industry
7​ 2.1.2 Reasons For Choosing Four Countries
9​ 2.2 The Development of The Hotel Industry in Thailand
10​ 2.2.1 An Overview of Thai Hotel Industry
10​ 2.2.2 Organizational Structure of Thai Hotel Industry
12​ 2.2.3 The Development of The Hotel Industry in Thailand
14​ 3.2.3.1 The Hotel Performance in Period 1950-1960
15​ 2.2.3.2 The Hotel Performance in Period 1960-1970
15​ 2.2.3.3 The Hotel Performance in Period 1970-1980
17​ 2.2.3.4 The Hotel Performance in Period 1980-1990
18​ 2.2.3.5 The Hotel Performance in Period 1990-now19​ 2.2.3.6 Thailand’s Future
20​ 2.2.4 Conclusions
21​ 2.3 The Development of The Hotel Industry in Singapore21​ 2.3.1 An Overview of Singapore Hotel Industry
21​ 2.3.2 Organizational Structure of Singapore Hotel Industry
24​ 2.3.3 The Development of Singapore Hotel Industry
25​ 2.3.3.1 The Hotel Performance in Period 1980-1990
26​ 2.3.3.2 The Hotel Performance from 1990 till now
27​ 2.3.3.3 Singapore’ Future
28​ 2.3.4 Conclusions
28​ 2.4 The Development of Hotel Industry in South Korea
29​ 2.4.1 An Overview of Korean Hotel Industry
29​ 2.4.2 Organizational structure of Korean Hotel Industry
30​ 2.4.3 The Hotel Development in South Korea
31​ 2.4.3.1 The Hotel Performance During 1980s
32​ 2.4.3.2 The Hotel Performance During 1990s
32​ 2.4.4 Conclusions
33​ 2.5 The Development of The Hotel Industry in Indonesia
34​ 2.5.1 An Overview of Indonesia hotel industry
34​ 2.5.2 The Hotel Development in Indonesia
35​ 2.5.2.1 The Hotel Performance in Period 1980-1990
35​ 2.5.2.2 The Hotel Performance in Period 1990-1996
37​ 2.5.2.3 Indonesia’ Future
40​ 2.5.3 Conclusions
41​
3The Hotel Industry in Vietnam: Situation Analysis
42​ 3.1 Background
42​ 3.2 An overview of Vietnam Hotel Industry
42​ 3.3 Organizational structure of Vietnam Tourism and Hotel Industry
44​ 3.4 Vietnam Hotel Industry Development

3.4.1 Supply Analysis
47​ 3.4.1.1 The Hotel Performance in The First Period:
Before 1986
47​ 3.4.1.2 The Hotel Performance in The First Period:
After 1986
48​ 3.4.1.3 The Problems Were Faced by The Hotel Industry in Vietnam in Recent Years
49​ 3.4.1.4 Investment in Hotel Industry in Vietnam
53​ 3.4.2 Demand Analysis
56​ 3.4.2.1 The Number of Tourist Arrivals
56​ 3.4.2.2 Characteristics of Tourist Market in Vietnam
57​ 3.4.3 Conclusions61​ 4
Customers’ Perception of Vietnamese Hotels
63​
4.1 Customer Survey
63​ 4.1.1 Purpose of Customer Survey
63​ 4.1.2 Sampling
63​ 4.1.3 Tourist Profile
63​ 4.2 Survey Results
64​ 4.2.1 Customers’ Evaluation on Quality of Hotel System
in Vietnam
64​ 4.2.2 Price of Hotel Rooms
66​ 4.2.3 Marketing Activities in The Hotels
67​ 4.2.4 Workforce in The Hotel Industry
68​ 4.2.5 Customers’ Willingness To Come Back69​ 4.2.6 Customers’ Evaluation on External Factors
70​ 4.3 Conclusions
71​ 5
Comparative Analysis
73​ 5.1 The Performance Gap Between Vietnam And Four Selected Countries
73​ 5.1.1 The External Factors
73​ 5.1.1.1 The Economic Situation
73​ 5.1.1.2 The Infrastructure Network74​ 5.1.1.3 The Administrative Operation
75​ 5.1.1.4 The Tourism Situation
76​ 5.1.2 The Internal Factors
78​ 5.2 Lessons Learned For Vietnam in Developing Hotel Industry
79​ 6
Conclusions
86​ 6.1 Conclusions
86​ 6.2 Recommendations For Further Study
87​ 6.2.1 Organize An In-Depth Customer Survey
87​ 6.2.2 Mobilize Capital In Construction of New Hotels
87​
6.2.3 Improve The Coordination With other Countries in The Region
88​