The branding process of vtv6 channel Together with the development of Information technology, mass of media companies, communication groups, television stations & TV channels were born. That leads to the overlapping among different TV-channels in one TV-Station & different programming departments in one programming section & many similar programs were born lacking of specifically research. Almost every TV-stations & TV-channels have not had specific characters & differentiations to be recognized easily by the TV-viewers. One of the main reasons for this current status is that they have not use the strategies to determine obviously targeted viewers, features, characters, stylish and differentiation for themselves. On the contrary, in the international market, for ex in the US, there are about more than thousand TV-channels, however, which one has its own specifically characters with different ways of communicating & representing information. With each TV-channel, TV-viewers can see and can feel different outstanding features & different attractiveness. That’s the reason why the almost every leaders would like their TV-channel focus on very specific objective and very specific targeted TV-viewers.