Tiến Sĩ Strategicmarket plan of bac giang, vietnam

LUẬN ÁN TIẾN SĨ ( In Partial Fulfilment of the Requirements for the Degree Doctor in Business Administration)
NĂM 2013


TABLE OF CONTENTS
Page
ACKNOWLEDGMENT . iii
DEED OF DECLARATION . iv
TABLE OF CONTENTS . v
LIST OF TABLES . viii
LIST OF FIGURES x
LIST OF ABBREVIATIONS xi
APPROVAL SHEET xii
ABSTRACT . xiii
CHAPTER I 1
INTRODUCTION 1
1. Background of the Study . 1
2. Statement of the Problem 2
3. Objectives of the Study 3
4. Hypotheses of the Study . 4
5. Significance of the Study 4
6. Scope and Limitations of the Study . 5
7. Definition of Terms 5

CHAPTER II 8
REVIEW OF RELATED LITERATURE . 8
1. Related Literatures .12
2. Related Studies 42
A RESEARCH PAPER PRESENTED TO THE FACULTY OF THE GRADUATE SCHOOL SOUTHERN LUZON
STATE UNIVERSITY IN COLLABORATION WITH THAI NGUYEN UNIVERSITY

CHAPTER III 52
RESEARCH METHODOLOGY 52
1. Locale of the Study 52
2. Research Design 52
3. Population, Sample and Sampling Technique .53
4. Research Instrument .53
5. Data Gathering Procedure 54
6. Statistical Treatment .54

CHAPTER IV 57
RESULTS AND DISCUSSION. 57
1. The Respondents' Profile 57
2. Respondents’ Perception on the competitiveness of Bac Giang Province .61
3. Factors affecting to Bac Giang Competitiveness .71

CHAPTER V .85
SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 85
1. Summary of Findings 85
2. Conclusions .87
3. Recommendations .88
REFERENCES 95

INTRODUCTION
Background of the Study
In the recent decades, strategic market planning had been used as a strategy for
enhancing competitiveness that led to achieving growth in the economies of some successful
cities worldwide. Some scholars have judged this approach as an essential tool for the growth
of urban economies in the global context (Ashworth 1994; Ashworth & Voogd 1990; Gold
1994; Jessop 1998; Kotler et al. 1999; Kotler, Haider & Rein 1993; Kotler et al. 2002; Levine
1998; Luo & Zhao 2003; Wells & Alvin 2000). They have been generalizing and
conceptualizing this phenomenon in an effort to build a model of place planning based on
principles of marketing. Kotler (ibid.) named this approach Strategic Market Planning (SMP)
which consists of the process of developing strategies so that a place can reach its growth
objectives through identifying and meeting its target market demand. A place’s target market
might be businesses, visitors, residents, investors, donors and international financing
institutions.
Place marketing is said to be both a consequence of, as well as a necessity for, increased
competition among places for the development of resources. The concept of city marketing has
gained increasing attention as a means of enhancing the competitiveness of cities (Paddison
1993 cited in Short & Kim 1998). In the effort to respond to the demands of competition and to
attract the desired target groups, place administrators have recognized in marketing theory and
practice a valuable ally (Kavaratzis 2005, p. 329). Some scholars pointed out that competition
among places is not new. Cities have always existed within a market context of one sort or
another, and they compete among one another for resources, activities, residents and services
(Ashworth & Voogd 1990, p. 2). Many examples of marketing solutions, mainly promotional
measures, which cities used in much earlier time are provided in Ward (1998). However, these
BacK early place marketing activities were intuitive and random (Kavaratzis 2005; Ward, 1998),
whereas a more focused, integrated and strategic implementation of place marketing has been
evident in recent decades (Kotler et al. 2002). The reason given for this change is increased
competition among places as a response to fundamental changes in markets, investment and
technology as a result of a common globalization trend in which people, capital, and companies
have become more footloose (Kotler et al. 2002; Short & Kim 1998).
The competition is among developing places and/or among post-industrial cities which
has resulted in more aggressive and complex forms of competition. As a consequence of the
increasingly wide-ranging and aggressive competition, a place marketing strategy for retaining
and attracting investment has become essential.