Sách Store design and visual merchandising: Creating store space that encourages buying - Thiết kế cửa hà

Thảo luận trong 'Sách Kinh Tế' bắt đầu bởi Thúy Viết Bài, 5/12/13.

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    [TABLE="width: 100%"]
    [TR]
    [TD="class: font5, align: right"]1[/TD]
    [TD="class: detail_toc, align: left"]Store design and visual merchandising: Creating store space that encourages buying [/TD]
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    [TR]
    [TD="class: font5, align: right"]5[/TD]
    [TD="class: detail_toc, align: left"]Abstract; Keywords [/TD]
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    [TR]
    [TD="class: font5, align: right"]7[/TD]
    [TD="class: detail_toc, align: left"]Contents [/TD]
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    [TR]
    [TD="class: font5, align: right"]9[/TD]
    [TD="class: detail_toc, align: left"]Acknowledgments [/TD]
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    [TR]
    [TD="class: font5, align: right"]11[/TD]
    [TD="class: detail_toc, align: left"]Introduction: What Store Design Can Do for You [/TD]
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    [TR]
    [TD="class: font5, align: right"]15[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 1 Store Layout: Understanding and Influencing How Shoppers Navigate Your Store [/TD]
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    [TR]
    [TD="class: font5, align: right"]41[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 2 Where Am I? Helping Shopper Orientation in Your Store [/TD]
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    [TR]
    [TD="class: font5, align: right"]59[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 3 Store Design Factors: Looking Good From Store Front to Store Back [/TD]
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    [TR]
    [TD="class: font5, align: right"]87[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 4 Visual Merchandising: Capturing Customer Attention [/TD]
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    [TR]
    [TD="class: font5, align: right"]115[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 5 Store Atmosphere: Communicating Using the Senses [/TD]
    [/TR]
    [TR]
    [TD="class: font5, align: right"]147[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 6 Experiential Store Design: Make Shopping Memorable and Fun [/TD]
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    [TR]
    [TD="class: font5, align: right"]175[/TD]
    [TD="class: detail_toc, align: left"]CHAPTER 7 A Cookbook for Best Store Design [/TD]
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    [TR]
    [TD="class: font5, align: right"]189[/TD]
    [TD="class: detail_toc, align: left"]Notes [/TD]
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    [TR]
    [TD="class: font5, align: right"]197[/TD]
    [TD="class: detail_toc, align: left"]References [/TD]
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    [TR]
    [TD="class: font5, align: right"]209[/TD]
    [TD="class: detail_toc, align: left"]Illustration Credits [/TD]
    [/TR]
    [TR]
    [TD="class: font5, align: right"]213[/TD]
    [TD="class: detail_toc, align: left"]Index [/TD]
    [/TR]
    [/TABLE]
     

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