The entertainment and media industry in the Netherlands expanded by 4.4 percent in 2006, up from the 3.1 percent rise in 2005 and the fastest increase during the past five years. End-user spending, which comprised 76 percent of the total market in 2006, rose by 4.0 percent, up from the 3.4 percent rise in 2005. Advertising increased by 5.6 percent, its largest gain during the past five years and well above the 2.1 percent growth in 2005. The rebound in the economy in the Netherlands in 2006 contributed to the jump in advertising. Fueling the improvement was a reversal in filmed entertainment, which rose by 3.5 percent in 2006 after falling by 11.1 percent in 2005. Although recorded music declined by 6.1 percent, that drop was a 10.4 percentage point improvement compared with the 16.5 percent decrease in 2005. Double-digit increases in video games and sports also contributed to faster growth in 2006. Sports benefited from spending associated with the FIFA World Cup and Winter Olympics and video games were bolstered by the introduction of new console platforms.