Báo Cáo Solutions for the hai chau confectionery company’s product strategy to promote customer satisfaction

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Solutions for the hai chau confectionery company’s product strategy to promote customer satisfaction
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TABLE OF CONTENTS

EXECUTIVE SUMMARY3
INTRODUCTION4
BACKGROUND .4
ANALYSIS OF FINDINGS .5
ASSESSMENT OF THE COMPANY’S PRODUCT STRATEGY .5
CUSTOMER’S FEEDBACK .9
ABOUT PRODUCT QUALITY .9
ABOUT PRODUCT PACKAGE 9
IN COMPARISON WITH ITS RIVALS 10
RECOMMENDATIONS 11
CONCLUSION .1 1
REFERENCES 12
QUESTIONAIRE

LIST OF FIGURES

Figure

1. Consumption results by category .6
Chart
1. Product output by category 7
2. Product proportion by category 8
3. Market share of some company in confectionery market in 2006 .8
4. Customer’s feedback about the company’s product quality 9
5. In comparison with its competitors