Báo Cáo Selection plan for marketing team of risingstar s213

TOPIC
SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213​
INTRODUCTION


RisingStar S213 Touch Phone is new product of company. As project manager, I have to undertake the company’s promotional activity to launch the product into the market. The project needs candidates for positions in marketing team with promotion activities. Therefore, company requires members within team can bring out plan for project, implement Public Relations, advertising for product, evaluating effectiveness of plan in reality and so on. I have been asked to come up with a selection plan for suitable candidates and how to build a winning team to successfully accomplish the project.


The necessary tasks for selection plan are identifying the characteristics of candidates needed for the team, suggesting suitable methods for selection, describing roles of project manager in the selection process and identifying the legal, regulatory and ethical considerations to the selection process. They must be carried out exactly and carefully to achieve success in selection process by choosing appropriate members for team.


Moreover, to build a winning team, the project manager need to identify the mix of knowledge, skills and experience necessary from the team members to accomplish the project, analyze the dynamics within the team which stimulate and promote team spirit and help motivate and provide support to its members, identify the clear expectations of relationships between team members, explain how the team encourage its member to develop roles during team assignments and analyze empowerment theory and the important to its members to develop their own ways of working independently and to rely on their own capabilities within pre-set boundaries.


SELECTION PLAN FOR MARKETING TEAM OF RISINGSTAR S213​Identifying the characteristics of candidates needed for your team


According to American Marketing Association “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals.” (BPP Professional Education, 2004, p8). RisingStar S213 is new product, the company needs a team which carries out promotional activities to launch it into the market. Hence, the team selects candidates for promotional activities with separate works which are planning, research, implementation, control and evaluation. The characteristics of candidates who apply for team have to meet the characteristic of these works.


Firstly, the planning requires people who are creative, imaginative and unorthodox because they have to bring out initiatives, ideas for the team. RisingStar S213 touch phone is new product in existing market, so it must create differences with existing product. To these characteristics, planning people can make special, original plan which launch the product into the market successfully.

Secondly, the research work needs independent, concentrated and patient people since they will find out about market and demands of customers which are very complicated, so it needs long time to have good result.


Thirdly, the candidates have to have disciplined, reliable and efficient characteristics for implementation work. The reason is that they will bring plan into reality, which all ideas about launching product will be carried out. If without these characteristics, result of the team might be bad because one mistake could destroy the plan. The next is controller who examines details and enforces rules, so the candidates should have general view and strict characteristic. Hence, they can ensure that everything will be implemented directly and exactly. This characteristic is very important because it makes the difference between group work and team work.


Finally, the task of evaluation work is to offer insightful analysis of options, so the characteristics which are suitable to this work of the team are strategic and discerning. When the team bring out ideas and strategies, these characteristics will help team choose the best way to launch RisingStar S213 touch phone.