INTRODUCTION 2 MARKETING IN BUSINESS. 3 1.DIFINATION OF MARKETING IN BUSINESS. 3 2.ACTIONS OF MARKETING IN BUSINESS. 3 2.1.Product 3 2.2. Place. 4 2.3.Trade Promotion. 8 2.4.Price. 10 3.ROLE OF MARKETING IN BUSINESS. 11 3.1. Identify customer needs, establish leadership and process innovation. 11 3.2.Focus on the relationship. 12 3.4. Focus on winning and keeping customers 12 3.5. Satisfaction and maintain customer loyalty. 12 4. EXAMPLE ABOUT ROLE OF MARKETING IN BUSINESS. 13 CONCLUSION 15