Chuyên Đề Recommendation to improve revenue management at vietnam airlines

TOPIC:
RECOMMENDATION TO IMPROVE REVENUE MANGAGEMENT AT VIETNAM AIRLINES​
ACKNOWLEDGEMENT


I am pleased to send our sincerest thanks to all organizations and individuals who have enthusiasm for helping the authors carried out and completed this thesis.


I would like to give my grateful appreciation to all the lectures, tutor; classmate who helped me during my studying times at the EMBA program of Business school of the national economy University.


Especially, I would like to express the deep gratitude to Doctor Tran Thi Hong Viet for her enthusiastic guidance and encouragement that inspired the author a lot during the process of writing the thesis.


I would like to acknowledge my colleges and experts; managers of departments of Vietnam Airlines for providing the material needed for the thesis.


I owe a great deal to my family, relatives and friends, especially to my parents, my wife and my children for their valuable encouragement and unceasing supports in my academic pursuits


TABLE OF CONTENTS


ACKNOWLEDGEMENT 3
ABBREVIATION 4
LIST OF TABLES 5
LIST OF FIGURES 6
TERMINOLOGIES 7
EXECUTIVE SUMMARY 8


CHAPTER 1. INTRODUCTION 10
1.1 Rationale of research 10
1.2 Research problem 10
1.3 Research objectives 11
1.4 Research scope and limitation 11
1.5 Research methodology 11
1.6 Research Structure 13


CHAPTER 2.THEORETICAL BACKGROUND 14
2.1 Concept of Revenue Management 14
2.1.1 Definition of Revenue Management 14
2.1.2 Origin of Revenue Management 15
2.2 Revenue Management in airlines industry. 17
2.2.1 Role of Revenue Management in airlines 17
2.2.2 Contents of Revenue management in airlines 17
2.2.3 Process of Revenue Management in airlines 25
2.3 Opportunity and challenge for Vietnam Airlines industry 27


CHAPTER 3.CURRENT REVENUE MANAGEMENT AT VIETNAM AIRLINES 29
3.1 Overview of Vietnam airlines 29
3.1.1 History and Core business of Vietnam airlines 29
3.1.2 Business result 30
3.1.3 Human resources 31
3.1.4 Market share 31
3.1.5 Flight network of Vietnam airlines 32
3.1.6 Air fleets of Vietnam airlines 32
3.1.7 Philosophy and organization of Vietnam airlines Revenue Management 32
3.2 Current revenue Management in Vietnam airlines. 35
3.2.1 Data collection 35
3.2.2 Forecast demand 35
3.2.3 Seat inventory control 36
3.2.4. Overbooking application 38
3.2.5 Revenue Management process in Vietnam airlines 40
3.3 Problem’s identification at Vietnam airlines revenue management. 41
3.3.1 Unreasonable overbooking in low frequency routes 41
3.3.2 Revenue management control system 42
3.3.3 Flight report system. 42
3.3.4 Unstable schedule leads to difficult for forecasting demand and collecting data 43
3.3.5 Lack of capacity in peak season 43
3.3.6 Unreasonable compensation for denied boarding passenger 43
3.3.7 Human resources 44


CHAPTER 4. RECOMMENDATION TO IMPROVE REVENUE MANAGEMENT AT VIETNAM AIRLINES 45
4.1 Strategy and vision for development of Vietnam airlines to 2020 45
4.2 Solutions for improving Vietnam airlines Revenue management 48
4.2.1. Applying appropriate overbooking ratio. 48
4.2.2 Increasing compensation for denied boarding passenger. 49
4.2.3 Maintain the stable flight schedule. 50
4.2.4 Good capacity and demand forecast 50
4.2.5 Training human resources 51
4.2.6 Improving sufficient and efficient information database system 52
4.2.7 More flexible fare-mix policies 52
4.3 The conditions to implement solutions. 53
4.3.1 External factor 53
4.3.2 Internal factor 53
CONCLUSION 55


REFERENCE 56
APPENDIX 57