Sách Publish And Prosper: Blogging For Your Business

While personal blogs take up much of the blogosphere, blogs are
quickly gaining popularity in business as an inexpensive and amazingly effective
marketing tool. It's time for a practical book about business blogging: this is
the first book to demonstrate how businesses are blogging and how you can use
blogging technology to converse with your customers to build your brand and sell
your products.

Written from the business person/designer's perspectives,
this book shows how businesses can leverage current, real-world blogging
techniques, tools, and platforms to promote and enhance their ventures. The key
idea is that the conversation with your market is stronger and more meaningful
with a blog. Filled with practical information and a how-to approach, this book
provides case studies of companies as large as Boeing or General Motors and as
small as Clip-'n-seal. Readers will learn about the types of business blogs, how
companies use blogs, how to sell blogs to management and IT, effective blog
design, content, and conversation, pitfalls to avoid, how to develop Web
presence, and more.