Luận Văn Phân tích và ứng dụng Holistic Marketing vào môi trường kinh doanh

INDEX​

CHAPTERS
1. Introduction
2. Definition of Holistic Marketing
3. Relationship of Marketing
3.1 Customers
3.2 Employees
3.3 Marketing Partners
3.4 Members of Marketing Community
4. Integrated Marketing
4.1 Marketing Mix
4.2 Buyer’s Point of View
5. Internal Marketing
5.1 Marketing Functions
5.2 Other Departments
6. Social Responsibility in Marketing
6.1 Profit Responsibility
6.2 Stakeholder Responsibility
6.3 Societal Responsibility
7. Conclusion
8. References