THE NATIONAL STEERING COMMITTEE FOR AVIAN INFLUENZA CONTROL AND PREVENTION NATIONAL STRATEGIC FRAMEWORK FOR AVIAN AND HUMAN INFLUENZA COMMUNICATIONS 2008 - 2010 Prepared by the Partnership for Avian and Human Influenza (PAHI) Hanoi, April 2008 TABLE OF CONTENTS DECISION FOR PROMULGATION OF THE NATIONAL STRATEGIC FRAMEWORK ON COMMUNICATIONS FOR AVIAN AND HUMAN INFLUENZA CONTROL AND PREVENTION . II INTRODUCTION TO THE STRATEGIC FRAMEWORK . IV OVERALL PRIORITIES FOR AHI BEHAVIOUR CHANGE VI CHAPTER 1. BACKGROUND 1 1.1 Overall AHI program and coordination . 1 1.2 Context of AHI behaviour change communications in Vietnam 1 1.3 Moving from emergency control to consolidation 3 CHAPTER 2. PURPOSE OF THE STRATEGIC FRAMEWORK . 4 2.1 Key components of the AHI Strategic Framework . 4 CHAPTER 3. HOW TO USE THE STRATEGIC COMMUNICATION FRAMEWORK 9 3.1 Overall prioritization . 9 3.2 Communication planning 10 CHAPTER 4. OVERALL COMMUNICATION PRIORITIES 13 4.1 Overall findings . 13 4.2 Overall Priority Outcomes for Behaviour Change Communications in the Agriculture and Health Sectors . 14 CHAPTER 5. THE AGRICULTURAL SECTOR 16 5.1 Animal Health Workers . 18 5.2 Sector Three Poultry Farmers . 21 5.3 Sector Four Poultry Farmers 25 5.4 Poultry Slaughterers and Butchers . 29 5.5 Traders and Vendors . 29 5.6 Urban Producers/Traders . 31 CHAPTER 6. THE HUMAN HEALTH SECTOR . 32 6.1 Human Health Workers . 35 6.2 Poultry Farmers and other Bird Raisers, Slaughterers . 36 6.3 Buyers and Sellers . 39 6.4 Persons Preparing and Cooking Food . 40 6.5 People Eating Poultry . 42 6.6 Children . 44 6.7 Everybody 45 CHAPTER 7. RESEARCH, MONITORING AND EVALUATION 46 7.1 Knowledge gaps . 46 ANNEXES . 49 Annex I Signatories to the PAHI Partnership Framework 50 Annex II Overall Priorities for Behaviour Change Communications . 51 Annex III Analysis of all proposed behaviour outcomes for the agriculture sector 52 Annex IV Analysis of all proposed behaviour outcomes for the health sector . 70 Translation to Vietnamese http://www.trangquynh.net/threads/2 .ốc-gia-phòng-chống-cúm-gia-cầm-và-cúm-ở-người