Sách Micro Economics For MBAs - Richard B. McKenzie and Dwight R. Lee

Micro Economics For MBAs (595 pages)Richard B. McKenzie and Dwight R. Lee
Cambridge University Press
​Description
This is the first textbook in microeconomics written exclusively for MBA students. McKenzie/Lee minimizes attention to mathematics and attention to intuitive economic thinking. The text is structured clearly and accessibly: Part I of each outlines the basic theory and Part II applies this basic theory to management issues. “Perspective” in each chapter provide a new line of argument or different take on a business or policy issue, and carefully topics and questions are designed to spark lively and debates.Throughout the book, McKenzie and Lee to infuse students with the economic way of thinking in the context of a host of that MBA students, as future managers of real-world firms, will find relevant to their career goals.





Table of Contents
CHAPTER 1 Microeconomics, A Way of Thinking about Business
CHAPTER 2 Competitive Product Markets And Firm Decisions
CHAPTER 3 Principles of Rational Behavior at Work in Society and Business
CHAPTER 4 Government Controls: How Management Incentives Are Affected
CHAPTER 5 The Logic of Group Behavior In Business and Elsewhere
CHAPTER 6 Reasons for Firm Incentives
CHAPTER 7 Market Failures: External Costs and Benefits
CHAPTER 8 Consumer Choice and Demand in Traditional and Network Markets
CHAPTER 9 Production Costs and Business Decisions
CHAPTER 10 Production Costs in the Short Run and Long Run
CHAPTER 11 Firm Production under Idealized Competitive Conditions
CHAPTER 12 Monopoly Power and Firm Pricing Decisions
CHAPTER 13 Imperfect Competition and Firm Strategy
CHAPTER 14 Business Regulation CHAPTER 15 Competitive and Monopsonistic Labor Markets
CHAPTER 16 Public Choice: Politics in Government And the Workplace
CHAPTER 17 International Trade and Finance