Sách Marketing Research For Managers, Third Edition

Review
' a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.

'easy to read, student friendly'
Lecturer, Norwich City College

'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster -- Review --This text refers to an alternate Paperback edition.
Review
' a very useful handbook for those with both little and great experience in market research.'
Professor Robert Worcester, Chairman, MORI.

'easy to read, student friendly'
Lecturer, Norwich City College

'very readable, 'streetwise', concise and to the point'
Lecturer, University of Westminster --This text refers to an alternate Paperback edition.