Luận Văn Marketing project patient care service

INTRODUCTION

Historically, FV hospital started in the early 2001, HCMC. There is a place for those faced with debilitating or chronic illnesses or for those who just need rehabilitation and offer a network of caregivers who are professional, certified, and who enjoy caring for their patients. The center was located first on the land of 50000 m[SUP]2[/SUP] in area including 30 rooms, 01 hall room and 01 playground. In Oct 2009, it was enlarged more 90000 m[SUP]2[/SUP] to become complete compounding with 54 rooms (216 beds in total, 3 halls and 01 rehabilitation room. In 2010, the Board of Directors of FV Nursing Center decides to launch a new service which provides trained Patient Care Staff to serve not only patients but also the elderly at home and hospital. Therefore, this marketing plan aims to illustrate the strategies we are employing to get clients for the new “Patient Care Service” and to promote this Nursing Center.

TABLE OF CONTENTS:
1. - Introduction: 1
2. Analysis:
 Customers’ need analysis 1
 Company objectives 2
 Short term objectives:
 Long term objectives
 SWOT analysis 2
 Internal environment
 External environment
 Competitor analysis 5
 Current competitor
 Prospective competitors
3. Target market profile: 9 4. Marketing mix profile:
 Product 11
 Place 11
 Promotion 12
 Price 18
5. Evaluation:
 Profit 18
 Expenses 19
 Revenues 20
6. Brand name: 21 7. References a