Tài liệu Marketing for small business

MARKETING FOR SMALL BUSINESS


This publication was edited by SBA staff members. Contributors to the text were James L. Brock, College of Business, Montana State University, Bozeman, Montana; Keith K. Cox and James E. Stafford, Professors of Marketing, University of Houston, Houston, Texas; and Art Palmer, Doctoral Student, University of Houston, Houston, Texas. While we consider the contents of this publication to be of general merit, its sponsorship by the U.S. Small Business Administration does not necessarily constitute an endorsement of the views and opinions of the authors or the products and services of the companies with which they are affiliated. All of SBA's programs and services are extended to the public on a nondiscriminatory basis.