Thạc Sĩ Management training needs assessment in vietnam pricing and promotion strategy for seameo entry into

Table of Contents

Chapter Title Page

Title Page i
Acknowledgement ii
Abstract iii
Table of Contents iv
List of Figures vii
List of Tables viii

I. INTRODUCTION

1.1. Background - Vietnam economic situation
1.2. Demand and Supply of management training
1.3. Problem statement
1.4. Objectives of the Study
1.5. Methodology

II. LITERATURE REVIEW

2.1. Definitions of Terms

2.1.1. Skill
2.1.2. Need

2.2. Training need assessment

2.2.1. Why to do need assessment ?
2.2.2. Developing the methods of assessment

2.3. The roles of skill training

2.3.1. Objectives of training
2.3.2. Education and skill training
2.3.3. Business and training

2.4. Types of training

2.5. Strategy

2.5.1. The traditional approach
2.5.2. A new approach
2.5.3. Components of strategic management process
2.5.4. External analysis
2.5.5. Internal analysis
2.5.6. Strategic Choice

2.6. Price and value
2.7. How to manage value

III. A PROFILE OF ECONOMIC DEVELOPMENT AND THE NEED
OF MANAGERS

3.1. Vietnam economic development
3.2. Current status of management and mid-level managers’ capability
in Vietnam

3.2.1.State owned sector
3.2.2. Management in state-owned sector
3.2.3. Private sector
3.2.4. Management in private sector
3.2.5. Foreign invested sector
3.2.6. Management in foreign invested sector

3.3. Management training need in Vietnam

IV. MANAGEMENT TRAINING ACTIVITIES AND PROGRAMS IN
VIETNAM

4.1. The higher education in Vietnam

4.1.1. The education system
4.1.2.Dilemas faced by universities

4.2. Management training institutions and training programs in Vietnam
4.3. Management activities

V. SWOT ANALYSIS of the SEAMEO

5.1. Introduction on SEAMEO

5.1.1. SEAMEO’s Structural Organization
5.1.2. Missions and objectives
5.1.3. Functions
5.1.4. Strategic goals
5.1.5. Finance
5.1.6. Programs and activities
5.2. SEAMEO Scennario
5.3. SWOT Analysis

VI. ANALYSIS ON MANAGEMENT TRAINING NEEDS

6.1. General analysis based on secondary data

6.1.1. Analysis on state-owned sector
6.1.2. Analysis on private sector
6.1.3. Analysis on foreign investment sector

6.2. Management training needs from executives’ perspectives

6.3. Quantitative analysis on skills and knowledge needed to train from
mid-level managers’ perspectivies

6.3.1. Top ten generic management skills
6.3.2. Perferred training styles for generic management skills in
South Vietnam
6.4. Further analysis on generic management skills needed
6.5. Top ten needs on technical management skills
6.6. Preferred training styles
6.7. Further ananlysis on technical management skills


VII. CONCLUSIONS AND PROMOTION STRATEGY FOR
SEAMEO

7.1. Skills and knowledge needed for mid-level managers in Vietnam
7.2. Conclusion
7.3. Further recommendation
7.4. Pricing Strategy
7.5. Promotion Mix

7.5.1. To whom is the message addressed/
7.5.2. The message

LIST OF INTERVIEWEES
APPENDIX
BIBLIOGRAPHY