Sách Making Sense of Strategy

From Publishers Weekly
In a wry, snappy voice, consultant Tony Manning offers a concise guide to effective decision making for anyone steering a company. His Making Sense of Strategy outlines the most important things strategists need to know: how to make quick, informed choices and persuade stakeholders to get on board. Manning, a former head of marketing at Coca-Cola Export Corp. in southern and central Africa, explains how to define the company business model and goals, then shows readers how to craft the "strategic conversations" they'll need to have with investors, executives and employees. He includes advice on changing the corporate culture and motivating workers in everyday exchanges.
Copyright 2002 Cahners Business Information, Inc. --This text refers to the Hardcover edition.



Review
"One of the real charms of this book is that Manning is succinct. . he doesn't pull any punches. Read it." -- Automotive Design & Production

a brief but highly useful discussion of modern strategic management from the perspective of an experienced practitioner. -- Academy of Management Executive August 2002

An unusually simple guide to the ten basic principles every business needs in order to excel. -- Midwest Book Review

Cutting straight to the chase, Making Sense of Strategy does exactly what its title promises. -- Legal Management, June 2002 --This text refers to the Hardcover edition