Tiểu Luận Introduction of footwear industry and reebok international ltd

Introduction of footwear industry and reebok international ltd
CONTENT​​​PREFACE 2
CHAPTER 1 : INTRODUCTION OF FOOTWEAR INDUSTRY AND REEBOK INTERNATIONAL LTD . 3
I. CHARACTERISTICS OF THE FOOTWEAR INDUSTRY 3
1. Overview 3
2. Characteristics of footwear industry and its products 3
3. Customers . 4
4. Suppliers . 4
5. Competitors 4
II. INTRODUCTION OF REEBOK . 6
1. History of the company . 6
2. Brandnames 6
III. STRATEGIES 7
IV. SWOT ANALYSIS 8
1. Strengths . 8
2. Weaknesses . 8
3. Opportunities 9
4. Threats 9
CHAPTER 2 : FINANCE REPORTS AND STOCK ANALYSIS 10
I. FINANCE REPORTS 10
1. Balance sheet 10
2. Income statement 12
3. Cashflow statement . 13
II. STOCK ANALYSIS OF 3 LATEST YEARS 13
1. Stock price of Reebok . 13
2. Earnings per share(EPS) 14
CHAPTER 3 : CONSULTANCY .18