Tài liệu Insert Figure 8.

Thảo luận trong 'Quản Trị Kinh Doanh' bắt đầu bởi Thúy Viết Bài, 5/12/13.

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    Probing the database for more insights into the roles of the CTOs, we
    again find Japanese chief technology officers more involved in overall corporate
    strategy. This is not looking inward to technology but outward toward the
    corporation as a whole. As Figure 8 demonstrates, significant differences also
    are evident in the
    Insert Figure 8.
    extent to which the corporate CTO provides direction for technology development
    at the business-unit level. These influences include such elements as top-down
    perspectives about prioritization, standards, staffing considerations, quality
    control for technology, global competitive analysis on the technological
    dimensions of the firm. And again we find in ranking that in Japan more powerful
    CTOs are more prevalent than in Europe, and significantly moreso than in the
    United States.
    I believe that many firms are structured inappropriately at the top of their
    own technological endeavors to provide a centrality of focus, direction and
    leadership, particularly with respect to strategic linkage. I am not arguing here
    about questions of centralized or decentralized management of R&D, nor of how
    technology must be tied effectively into individual product lines. I am talking
    instead of how the firm creates a strategic vision of which technologies it needs,
    how the technology is to meet overall corporate objectives and corporate
    priorities, how the technology is to be developed and/or acquired, and how
    technology development across the firm can benefit from coordination and
    synergy. Those objectives are far more likely to be fulfilled if a senior (e.g., chief)
    technology officer who is capable of tying technology to overall corporate strategy
    is working at or near the board level of the firm.
    Budgeting for R&D
    One obviously cannot talk about management without talking about
    budgets. Budgets critically reflect strategy. Earlier I emphasized some
    differences between the corporate and the business-unit levels of the firm. Now,
    Figure 9 presents for the overall sample of companies the percentile breakdown
    of R&D spending at the corporate level, where an orientation toward research
    spending is evident, versus the business-unit level, where spending for
    development
    Insert Figure 9.
    dominates. Significant regional differences do exist, partly reflecting different
    industry compositions of these regions. Japanese companies overall allocate far
    more of corporate-level budgets to development (44 percent vs. U.S. 36 percent
    and Europe 33 percent) and far less to research (32 percent vs. U.S. 42 percent
    and Europe 49 percent) than other regions, but this is changing.
    Corporate-level support of current product and process technology does
    account for over 20 percent of its budget. Clearly, as we move from the
    corporate to the business-unit level, near-term support of both product and .
     

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