Tài liệu inovation in the global market

Findings – Logoplaste has gained a leadership position and has successfully managed to achieve a relevant position in the international landscape by seeking a vertical integration of its activities, in order to obtain a better value proposal for its clients, which, at the same time, allows it to capture a part of that value for itself. This practice has permitted this company not only to grow overseas but also to reveal a customer loyalty performance of 100 per cent. These results are deeply connected with their innovative value proposal, e.g. product innovation, process