Tài liệu In Search of Stupidity: Over 20 Years of High-Tech Marketing Disasters

In Search of Stupidity—Over 20 Years of High-Tech Marketing Disasters
Foreword
Chapter One - Introduction
Chapter Two - First Movers, First Mistakes—IBM, Digital Research, Apple, and Microsoft
Chapter Three - A Rather Nutty Tale—IBM and the PC Junior
Chapter Four - Positioning Puzzlers—MicroPro and Microsoft
Chapter Five - We Hate You, We Really Hate You—Ed Esber and Ashton-Tate
Chapter Six - The Idiot Piper—OS/2 and IBM
Chapter Seven - Frenchman Eats Frog, Chokes To Death—Borland and Philippe Kahn
Chapter Eight - Brands for the Burning—Intel and Motorola
Chapter Nine - From Godzilla to Gecko—The Long, Slow Decline of Novell
Chapter Ten - Ripping PR Yarns—Microsoft and Netscape
Chapter Eleven - Purple Haze All Through My Brain—The Internet and ASP Busts
Afterword—Stupid Development Tricks
Glossary of Terms
Selected Bibliography
Index