Tài liệu How to Write a Corporate Image Brochure People Will Truly Want to Read

Writing a corporate image brochure is truly a study in futility. Two things are certain about these expensive, glossy booklets:

1) Almost all companies of any size feel compelled to produce them.
2) Virtually no one ever reads them.

It is not difficult to understand why. It's in the name. Most such brochures are far too concerned with image, i.e. making the company look good, than with communicating with readers. So why should people read it?