Tài liệu How to do a marketing plan

HOW TO DO A MARKETING PLAN

Marketing is the supply of goods or services in order to meet the clients needs. It is the process that combines the company’s capacities with the clients needs. The marketing plan is the instrument for planning and organising the company’s resources and capacities for achieving marketing objectives for the new firm. It has to identify the most promising business opportunities for the company and details how to enter, capture and retain positions in identified markets.