Định dạng file word INDEX Page [TABLE] [TR] [TD]Acknowledge [/TD] [TD]i [/TD] [/TR] [TR] [TD]Table of Contents [/TD] [TD]ii [/TD] [/TR] [TR] [TD]List of tables [/TD] [TD]iii [/TD] [/TR] [TR] [TD]List of figures [/TD] [TD]iii [/TD] [/TR] [TR] [TD]Abstract [/TD] [TD]iv [/TD] [/TR] [TR] [TD]PART 1. RESEARCH BACKGROUND [/TD] [TD]1 [/TD] [/TR] [TR] [TD]1.1. Introduction [/TD] [TD]1 [/TD] [/TR] [TR] [TD]1.2. Research objective [/TD] [TD]2 [/TD] [/TR] [TR] [TD]1.3. Object and scope of research [/TD] [TD]3 [/TD] [/TR] [TR] [TD]1.4. Methodology [/TD] [TD]3 [/TD] [/TR] [TR] [TD]PART 2. BUSINESS DESCRIPTION [/TD] [TD]5 [/TD] [/TR] [TR] [TD]2.1. History of development [/TD] [TD]5 [/TD] [/TR] [TR] [TD]2.2. Organizational structure [/TD] [TD]7 [/TD] [/TR] [TR] [TD]2.3. Human resources [/TD] [TD]10 [/TD] [/TR] [TR] [TD]2.4. Financial resources [/TD] [TD]11 [/TD] [/TR] [TR] [TD]PART 3. OPERATION RESULTS AND EVALUATION [/TD] [TD]16 [/TD] [/TR] [TR] [TD]3.1. Financial performance and productivity of Footprint [/TD] [TD]16 [/TD] [/TR] [TR] [TD]3.2. Footprint’s SWOT matrix [/TD] [TD]20 [/TD] [/TR] [TR] [TD]3.3. Methods to promote Footprint’s operation [/TD] [TD]21 [/TD] [/TR] [TR] [TD]PART 4. CONCLUSION AND RECOMMENDATION [/TD] [TD]23 [/TD] [/TR] [TR] [TD]4.1. Conclusion [/TD] [TD]23 [/TD] [/TR] [TR] [TD]4.2. Recommendation [/TD] [TD]23 [/TD] [/TR] [TR] [TD]Reference ACKNOWLEDGEMENT We would like to express our sincere thanks to all those who gave us the possibility to complete this report. We want to thank Footprint Vietnam Travel for giving us permission to do internship at the company, to do the necessary research work and to use company’s data. We have furthermore to thank two founders of Footprint, Dang Xuan Son and Nguyen Quang Thanh, who gave and confirmed this permission and supported us at all times to complete our report. We also would like to show our gratitude to our instructor, Master Nguyen Quoc Chinh, for his instructions and suggestions in all the time of research for and writing of this report. Our friends from QTKDT53 class supported us in orientation of our internship. We want to thank them for all their help, support and valuable hints. Especially, we would like to give our special thanks to our parents who encouraged us to complete this work. TABLE OF CONTENTS PART I: RESEARCH BACKGROUND 1 1.1.Introduction. 1 1.2.Research objective. 2 1.2.1.General objectives. 3 1.2.2.Specific objectives. 3 1.3.Object and scope of research. 3 1.3.1.Object of research. 3 1.3.2.Scope of research. 3 1.4.Methodology. 3 PART II: BUSINESS DESCRIPTION 5 2.1. History of development 5 2.2. Organizational structure. 7 2.3. Human resources. 10 2.4. Financial resources. 11 PART III: OPERATION RESULTS AND EVALUATION 16 3.1. Financial performance and productivity of Footprint 16 3.1.1. Financial performance of Footprint 16 3.1.2. Productivity of Footprint 18 3.1.2.1. Indicators to evaluate productivity of the company. 18 3.1.2.2. Footprint’s productivity. 19 3.2. Footprint’s SWOT matrix. 20 3.3. Methods to promote Footprint’s operation. 21 PART IV: CONCLUSION AND RECOMMENDATION 23 4.1. Conclusion. 23 4.2. Recommendation. 23 4.2.1. To government 23 4.2.2. To Footprint Travel Company. 24 ABSTRACT Tourism plays an important role in modern Vietnamese economy. Indeed, tourism has contributed around 5% in total GDP and created jobs for almost 10% of total labor force of Vietnam. Vietnam has emerged itself as a new tourist destination and the tourism offer has been increasingly diversified. Local and international tour operators has been the wings for the lift of the giant bird named tourism. For this reason, authors have applied to intern in Footprint Vietnam Travel Company and chose this topic “Generals of Footprint Vietnam Travel’s business operation”. In fact, Footprint has its own difference in comparison with most Vietnam tour operators in the basket which is their commitment to responsible tourism, a current new trend of travel that has been encouraged all over the world for the community and environment’s sake. The report first gives a brief introduction about Footprint and Footprint staff and tells Footprint’s story based on the timeline from the very beginning of Footprint until now, how Footprint has developed and successfully coped with its difficulties. It also mentions the efficient allocation of the resources and how it results in the income statements. Authors examine the firm operation based on the balance sheet and income statement in 3-year basis from 2008 to 2010. A SWOT analysis of the business operation is done to support the report. Ultimately, recommendations are made for the firm itself and for the authorities based on the analysis facts. In general, Footprint Vietnam Travel Company has appeared as a profitable, meanwhile responsible travel agency, with very promise future of tremendous opportunities. Footprint is on the right track, though quite tough sometimes. Moreover, it’s in a great position to strengthen its foothold and true values in this non-smoke, high competitive industry, and possible to increase its market share with the appropriate strategies. PART I RESEARCH BACKGROUND 1.1. Introduction The world has been changing. Urbanization, industrialization, globalization are the terms that has been using and implementing in most parts of the world. The quality of life has improved. More and more people are capable of affording not only their basic needs, but also their individual needs. However, the more urbanized, industrialized the world is, the more stressful people are, and the more people want to pack their bags for an escape from their habitat. And tourism in all over the world has been drastically developing for such reason. In term of external factors, Vietnam has what it takes to develop tourism. Vietnam is located in the favorable area where more than half of the national border is next to the West Sea, and open to Pacific Ocean. Moreover, Vietnam was born with various natural sites, from mountains to beaches with historical heritages and has thousand years of history with diversified cultures which could be ideal destinations for all who’re looking for a place to relax on vacation, to run away from the hustle and bustle of city life. In fact, the profit from tourism has contributed 5.25% for Vietnam GDP in 2010 with the growth of 16.9% per year. Also in 2010, domestic tourists were 28 million and 5 million international tourist. As such, tourism has created 480,000 direct jobs and one million indirect jobs for Vietnamese labor force (Source: ITDR in 2010). As a result of this significant growth in tourism, travel agencies have been springing up like weeds in order to satisfy all customer needs. However, this non-smoke industry has turned out to be one of the factors that destroy the environment due to its booming from coastal cities to inland villages. The World Bank, in a report in 2008, said that Vietnam suffered losses of some $70 million a year due to poor waste treatment solutions for the hospitality industry. And environmental pollution also makes Vietnam less attractive in competing with other countries since international tourists are more concerned about the environment. With such raising issue, travel agencies in [/TD] [TD]26 [/TD] [/TR] [/TABLE]