FOREWORD . xi ACKNOWLEDGMENTS . xi INTRODUCTION xiii CHAPTER 1 MAX LEVCHIN PayPal . 1 CHAPTER 2 SABEER BHATIA Hotmail 17 CHAPTER 3 STEVE WOZNIAK Apple Computer 31 CHAPTER 4 JOE KRAUS Excite . 61 CHAPTER 5 DAN BRICKLIN Software Arts 73 CHAPTER 6 MITCHELL KAPOR Lotus Development . 89 CHAPTER 7 RAY OZZIE Iris Associates, Groove Networks 103 CHAPTER 8 EVAN WILLIAMS Pyra Labs (Blogger.com) . 111 CHAPTER 9 TIM BRADY Yahoo 127 CHAPTER 10 MIKE LAZARIDIS Research In Motion 141 CHAPTER 11 ARTHUR VAN HOFF Marimba 153 CHAPTER 12 PAUL BUCHHEIT Gmail 161 CHAPTER 13 STEVE PERLMAN WebTV . 173 CHAPTER 14 MIKE RAMSAY TiVo . 191 CHAPTER 15 PAUL GRAHAM Viaweb . 205 CHAPTER 16 JOSHUA SCHACHTER del.icio.us 223 CHAPTER 17 MARK FLETCHER ONElist, Bloglines . 233 CHAPTER 18 CRAIG NEWMARK craigslist . 247 CHAPTER 19 CATERINA FAKE Flickr 257 CHAPTER 20 BREWSTER KAHLE WAIS, Internet Archive, Alexa Internet . 265 CHAPTER 21 CHARLES GESCHKE Adobe Systems 281 CHAPTER 22 ANN WINBLAD Open Systems, Hummer Winblad 297 CHAPTER 23 DAVID HEINEMEIER HANSSON 37signals 309 CHAPTER 24 PHILIP GREENSPUN ArsDigita 317 CHAPTER 25 JOEL SPOLSKY Fog Creek Software 345 CHAPTER 26 STEPHEN KAUFER TripAdvisor . 361 CHAPTER 27 JAMES HONG HOT or NOT . 377 CHAPTER 28 JAMES CURRIER Tickle 387 CHAPTER 29 BLAKE ROSS Firefox . 395 CHAPTER 30 MENA TROTT Six Apart 405 CHAPTER 31 BOB DAVIS Lycos 419 CHAPTER 32 RON GRUNER Alliant Computer Systems, Shareholder.com 427 INDEX 447