Chuyên Đề Food Product Development - Keys to new product success and failure

Keys to new product success and failure . . . . . 3
1.1 Food products – the basis of innovation . . . . . 3
1.2 Measures of product success and failure . . . . . 10
1.3 Key factors in product success . . . . . 16
1.4 Product development process: the basis for success . . 20
1.5 Managing for product success . . . . . 26
1.6 Relating to consumers and markets: the key to
product success . . . . . . . . 31
1.7 Knowledge of society, industry and technology . . . . 32
1.8 Product development management in the food industry 36
1.9 Basis and structure of the book . . . . . . 37
1.10 References . . . . . . . . . 38