Chuyên Đề Food Product Development - Key requirements for successful product development

Developing an innovation strategy . . . . . . 45
2.1 Possibilities for innovation . . . . . . . 46
2.2 Incorporating innovation into the business strategy . . 59
2.3 Building up the innovation strategy . . . . . . 64
2.4 Getting the innovation strategy right . . . . . 69
2.5 Focusing the product development programme . . . . 78
2.6 Developing the product development strategy . . . 85
Contents
2.7 Planning the product development programme 91
2.8 References . . . . . . . . . 93