Thạc Sĩ Factors affecting the adoption of e-commerce model developed for small and medium enterprises in vie

Luận án tiến sĩ năm 2013
Đề tài: FACTORS AFFECTING THE ADOPTION OF E-COMMERCE MODEL DEVELOPED FOR SMALL AND MEDIUM ENTERPRISES IN VIET NAM
Các yếu tố ảnh hưởng đến sự chấp nhận mô hình thương mại điện tử phát triển cho các doanh nghiệp nhỏ và vừa ở Việt Nam
Luận án được trình bày bằng tiếng Anh




TABLE OF CONTENTS
CHAPTER 1:1 INTRODUCTION 1
1.1. Background of the Study 2
1.2. Statement of the Problems 5
1.3. Significance of the Study 5
1.4. Scope and Limitation 6
CHAPTER II: 7 REVIEW OF RELATED LITERATURE 7
2.1. Internet 7
2.2. E-commerce 9
2.3. E-Commerce Models. 12
2.4. Theory of Reasoned Action (TRA) . 16
2.5. Technology Acceptance Model 18
2.6. Grandon and Perason' s Model 20
2.7. Innovations Diffusion Theory (IDT) 23
2.8. Model of Factors Influencing Electronic Commerce Adoption and Diffusion in
Small- & Medium-sized Enterprises 27
2.9. Model for Assessing E-commerce Success in SMEs . 29
2.10. Conceptual Framework . 33
CHAPTER III: 38RESEARCH METHODOLOGY . 38
3.1. Research Design 38
3.2. Determination of sample size 38
3.3. Sampling design and techniques . 39
3.4. Research instrument 39
3.5. Data processing method 40
CHAPTER IV:41 PRESENTATION, ANALYSIS AND INTERPRETATION OF
RESULTS . 41
4.1. Respondents‟ profile . 41
4.2. Factors afecting the adoption of e-commerce . 45
4.3. Logistic Regression . 55
CHAPTER V: 66SUMMARY, CONCLUSIONS AND RECOMMENDATIONS 66
5.1. Summary of the findings . 66
5.2. Conclusion 68
5.3. Recommendations . 70
REFERENCES 71
QUESTIONNAIRE . 73




CHAPTER 1
INTRODUCTION
For recent decades, Information technology (IT) has been changing the world by
significantly contributing to fasten the globalization process in which all competitors
come to have equal opportunities in a flattened world as well as creating a real
revolution in every field of science and life.
The application of IT in production and business is not out of this trend either.
The concept of IT application in commercial activities, also known as e-commerce,
came into the world and become a new trend. E-commerce has been gradually
replacing the old ways of doing business because of its variousprominent advantages,
such as faster buying/selling procedure, lowered operational costs , more convenience
for customers to place orders, increased efficiency with unlimited space and time
properties, etc.
However, for developing countries in general and for Vietnam in particular, ecommerce is a relatively new thing although the development of this trend have been
taking place in both width and depth. It has not actually been completed for this area
in State management. The application in the enterprises as well as in the agencies and
organizations is also at explorative level, to support the traditional business form or to
combine these two forms with each other.
In fact, many enterprises have applied and developed e-commerce and some of
them have become good models in this area such as VIETGO, a pricing joint stock
company with e-commerce page www.vatgia.com; and Peaceoft solution company
with website Chodientu.vn - Mạng xã hội mua sắm trực tuyến nhiều hàng số 1 Việt Nam - Mua bán đấu giá trực tuyến từ eBay.com, etc Despite its increased popularity, the
exploitation and application of e-commerce are always two sides of a problem:
2
Firstly, we are in a transitional period from traditional business to e-commerce
business method, so it is necessary to always make pragmatic and short-term
comparison of the efficiency between these two methods.
Secondly, there also requires a different and more intellectual way of looking at
e-commerce. In order to successfully apply and develop e-commerce, it is required
that negative aspects such as a fraudulence, distrust and sabotage, etc. are limitted by
raising public awareness, developing firms‟ policy, executing management of
ecommerce These things, however, have been difficult to control because of the fast,
powerful and high-tech characteristics of e-commerce.
The development of e-commerce has happened in the same manner as the
development of traditional commerce, in which the first step was unprompted as each
individual, company, agency or organization realized its internal benefits then it
became more advanced and multiform. However, to expand and develop it to a high
level as well as to create real benefits for society, it needs an intervention of “State
hand” from the angle that these entities can not or do not want to do.
For the above reasons, there is a question to ponder how do we develop and
manage e-commerce in order to minimize the negativity and make optimal use of the
positivity, and to successfully promote high efficiency to the society, the community,
and each individual?
1.1. Background of the Study
It can not be denied that benefits achieved by e-commerce have a great impact
to the development of a nation‟s economy. Many developed countries in the world,
among which United States was the first, have created favorable conditions for ecommerce to be developed, leading human being in achiving great business results.
3
Although there are many problems needed to be solved in the application of ecommerce, the developed countries, realizing its huge advantages, has quickly
emloyed and developed e-commerce with the expectation of achieving the foundation
for digital economy.
Internet is changing the lifestyle and the way of working. Internet creates good
conditions for everyone, from university researchers and students in big cities to
people in remote mountainous areas , in which everyone have the opportunity to
access the same endless information resources. Moreover, Internet also provides
means of communication for people or places to carry out transactions at any time.
Enterprises with different scales all can communicate to their partners and customers
via Internet. Online activities help them quickly get necessary information, thereby
improving the quality of products and services with low cost.
The Government of Vietnam has placed special emphasis on developing ecommerce and assigned the Ministry of Commerce to be the clue agency who is
responsible for examining and constructing the projects of e-commerce development
in Vietnam. On 22/11/2001, the Center of Promoting Software Development, directly
under Department of Vietnam Trade and Industry, opened the first training course
named “E-commerce for Business” that was held free in Dong Nai with the purpose of
helping enterprises step by step approach e-commerce and serve business activities on
Internet.
Since an initial application of e-commerce still faces a number of difficulties, it
is essential to create real power, which comes from the infrastructure for e-commerce,
strategy to develop e-commerce business in small and medium enterprises,
government support, and awareness of business e-commerce applications in business.
The intelligentsia needs to meet the requirements of specialty, and the cultural
4
standards of the people also need to be gradually improved, especially for young
people, one of the main forces helping to deploy e-commerce.
According to figures from the Ministry of Industry and Commerce, at present,
small and medium enterprises account for more than 85% of enterprises in Vietnam,
with registered capital of nearly 2,313,857 billion dongs (equivalent to 121 billion
dollars) and 100% having Internet access. While more and more customers are
looking for new products and trade opportunities with Southeast Asian countries,
Vietnamese enterprises are also seeking new opportunities to reach them through ecommerce. Along with maintaining domestic operations actively, Vietnam will
definitely continue to receive more attentions from importers in a near future (Mr
Vincent Wong, Senior Managing Director of Business Development and Customer
Services Department of Group Alibaba.com shared).
In 2012, Vietnam Association of E-commerce (VECOM) constructed the Ebusiness Index in order to support agencies, organizations and enterprises
evaluating quickly the application of e-commerce on a national scale as well as in
each province and central city. E-business Index, abbreviated to EBI, helps agencies,
organizations and enterprises to evaluate quickly the degree of ecommerce application
and to compare the developments by the years in each locality, concurrently
support to an assessment and comparison between the localities based on a system
of index.
So in Vietnam today there is only VECOM which constructed the EBI to assess
a degree of e-commerce application in the enterprises and home organizations. But
this is only statistical and investigative index that reflects a degree of e-commerce
application annually, it can not bring out an index that helps enterprises identifying




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1. Internet - Wikipedia, the free encyclopedia
2. | Memahami Tujuan Hidup, Hikmah & Rahasia Hukum Alam Alloh
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thành phố Đà Nẵng” Master‟s thesis
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