Table of Contents Executive Summary. 2 Introduction. 3 I. Alternative strategies to achieve goal and objectives of the Apple. 4 1. Evaluation according to the methods of growth. 4 2. Evaluating the strategies according to market- product strategies. 4 3. Evaluation the strategies according to the diversification. 4 4. Evaluation the strategies according to the potential risks. 4 5. Evaluation according to the benefits and costs of the strategies. 4 II. Selection the strategy. 4 1. The advantage and disadvantages of the strategies. 4 2. Suitability, feasibility and acceptability to stakeholders of the strategies. 4 3. Ranking and scoring the strategy. 4 III. Compare the roles and responsibilities for strategy. 4 IV. Identify and evaluate resource requirements to implement a new strategy for Apple Inc. 4 V. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy. 4 Conclusion. 4 Reference. 4 Executive Summary Business Strategy is a subject to develop the learner’s ability to evaluate and select strategies appropriate to business organizations. This will involve an analysis of the impacts of the external operating environment and the need to plan organization strategies to ensure effective business performance. (Business Strategy course book, BPP professional education, 2004). The report is to address the following areas: This is a continuation of your previously prepared report for Assignment 1-Strategic plan. It reviews the previously prepared report on Apple Inc., the directors are now interested in examining the various approaches to strategy evaluation and selection that are applicable to Apple Inc. In addition, the directors are also keen to analyze how strategy implementation can be realized in the company. Evaluate possible alternative strategies such as substantive and limited growth or retrenchment strategies for Apple Inc. Based on the above analysis, select an appropriate future strategy for Apple Inc Compare the roles and responsibilities for strategy implementation in two different organizations Identify and evaluate resource requirements to implement a new strategy for Apple Inc. Propose targets and timescales for achievement in Apple Inc. to monitor a given strategy Introduction In the very first page of Apple, it was called as Apple Computer, Inc., established in 1976 as a computer company with the outstanding computer - Apple Macintosh, However, it has expanded into majoring in more than just computers. In 2001, Apple launched iPod- the music player which open the significant new page for Apple, help it dominate the music players market. Additionally, along with iPod, the iTune music store was introduced in 2002. iPhone marked a milestone in 2007. This product informed that Apple joined the phone industry in which it becomes widely successful. Apple is famous for not only high quality products but also aesthetic designed ones. Besides, the distinctive advertising campaigns are also one of its success reasons. However, all these things are based on Apple’s compass: “Think different”.