Thạc Sĩ Entry strategy into vietnamese environmental market a case study of altech environment pte ltd

Table of contents ​
ACKNOWLEDGEMENT ii
ABSTRACT . iii
LIST OF FIGURES vi
CHAPTER 1 INTRODUCTION 1
1.1. Background 1
1.2. Problem statement 1
1.3. Objectives . 1
1.4. Methodology 2
1.5. Research Framework 3
1.6. Structure of the study . 3
CHAPTER 2 LITERATURE REVIEW . 4
2.1. Entry strategy 4
2.1.1 Entry strategy . 4
2.1.2. Elements of Entry Strategies 4
2.1.3. Mode of Entry: . 5
2.1.4. Advantages and Disadvantages of each entry mode . 9
2.2 Discussion: Problems and some extensions of the state of market entry theory:. 10
2.2.1 Introduction: 10
2.2.2.Country of Origin-Specific Effects on the Market Entry Decision . 10
2.2.2.1. Comparative Advantages . 11
2.2.2.2. Cultural . 12
2.2.2.3. Organisational and Institutional . 12
2.2.2.4. Political-Economic 12
2.2.2.5. Governmental Strategy: . 13
2.3. Environmental Technology Industry 14
2.3.1. An era of environmental awareness . 14
2.3.2.Overview of environmental technology: . 15
CHAPTER 3 EXTERNAL ENVIRONMENT ANALYSIS 19
3.1. Macro environment analysis 19
3.1.1. Economic trends and outlook 19
3.1.2. General remarks on the regulatory environment 22
3.1.3. Major Political Issues affecting the business climate . 23
3.2. Environmental industry 25
3.2.1. Background on Vietnam’s environment and its biological resources . 25
3.2.2. Environmental issues in Vietnam 26
3.2.3. Environmental management in Vietnam 28
3.2.3.1 Legal framework in environmental management in Vietnam . 28
3.2.3.2. Institutional framework in environmental management in Vietnam . 29
3.2.3.3. Environmental strategies and plans in Vietnam . 29
CHAPTER 4 COMPANY SITUATION ANALYSIS 32
4.1. Company profile . 32
4.1.1. History . 32
4.1.2. Background of Business: 32
4.1.3. Scope of activities-Product and services: 33
4.2. Strategic audit of Altech Pte Ltd . 34
4.2.1. Altech’s vision: . 34
4.2.2. Altech’s business strategy: . 34
4.2.3. Altech’s corporate objectives: . 35
4.3. Performance: 35
4.3.1. Projects performed: . 35
4.3.2. Financial data: . 37
4.4. Strategic Managers 38
4.5. Main characteristics of the Top management . 38
4.6. Altech’s organization structure: 39
4.7. Internal and external environment: strengths, weaknesses, Opportunities and threats (SWOT) analysis 40
4.7.1. Internal environment: . 40
4.7.1.1. Strengths of Altech: 40
4.7.1.2. Weaknesses of Altech 41
4.7.2. External Environment . 42
4.7.2.1. Opportunities for Altech: . 42
4.7.2.2. Threats for Altech: 44
4.7.3. Altech’s competitive advantage 45
4.8. TOWS MATRIX 45
CHAPTER 5 PROFILES OF MAIN COMPETITORS IN VIETNAM . 47
5.1. Chi Mei International Technology Co.,Ltd . 47
5.1.1. Company background and philosophy: 47
5.1.2. Overview of Chi Mei International Technology Co.,Ltd 48
5.1.3. Overview of Chi Mei Entech Co., ltd . 48
5.1.4. International Technology corporation (IT Corp.) . 49
5.1.5. Goals: 49
5.1.6. Scopes of services: 50
5.1.7. Business expansion and market entry . 51
5.1.8. Market Entry Mode 51
5.2. Salcon Limited: . 51
5.2.1. Salcon Pte Ltd: Overview . 51
5.2.2. Company background: 52
5.2.3. Scope of activities: 52
5.3. Other construction companies dealing in environmental industry: . 56
5.3.1. Construction Company: 56
5.3.1.1. Investment and Construction Development Company (INVESCO) . 56
5.3.1.2. Water construction company limited (WACO) 58
5.3.1.3. Viet Chau Construction Co.,ltd . 59
5.3.2. Treatment technique company-P&G Engineering Pte Ltd 60
CHAPTER 6 DESIGN OF ACTION PLAN 62
6.1. Phase I : Set up representative office in HoChi Minh city . 62
6.1.1.Objectives: . 62
6.1.2. Activities: . 62
6.1.3. Duration: 62
6.1.4. Human resources: . 62
6.1.5. Budget: 63
6.1.6. Advantages: 63
6.1.7. Challenges : . 63
6.2. Phase 2: Set up a Business entity . 64
6.2.1. Alternative 1: Joint venture with local companies . 64
6.2.2. Alternative 2: Altech’s wholly-owned company 65
REFERENCES . 66


LIST OF FIGURES

​ ​ Figure​
Description​ Page​ ​

​ 2.1​
Elements of in International market entry strategies
4​ 2.2​
Factors in entry mode decision
13​ 4.1​
The projected sales and profit for 2000 to 2005
43​ 4.2​
Chart on projected turnover and profit before tax form 2000-2005
43​