Sách Driving Growth Through Innovation: How Leading Firms Are Transforming Their Futures (Business)

Product Description
Product Description
Based on rigorous research of twenty-three real companies—and the unique practices they are using to encourage innovation and spur growth - Driving Growth Through Innovation by bestselling author Robert Tucker offers a practical but comprehensive approach for designing and implementing an enterprise-wide innovation strategy.


About the Author
Robert B. Tucker is president of The Innovation Resource and an internationally recognised leader in the field of innovation. Formerly an adjunct professor at the University of California, Los Angeles and Tucker has been studying innovators and innovative companies since l981.

His pioneering research in interviewing over 50 leading innovators was published in the book Winning the Innovation Game in l986. Since then, he has continued to publish widely on the subject, including his international bestseller, Managing the Future: 10 Driving Forces of Change for the New Century, which has been translated into 13 languages and the first edition of Driving Growth Through Innovation.

As one of the thought leaders in the growing Innovation Movement, Tucker is a frequent contributor to publications such as the Journal of Business Strategy, Strategy & Leadership and Harvard Management Update. He has appeared on CNBC, CBS News and was a featured guest on the PBS series, Taking the Lead.

Tucker is a much sought after keynote speaker at conventions, company management meetings and industry conferences. Clients include over 200 of the Fortune 500 companies as well as clients in Europe, the Americas, Asia-Pacific and Australia.

Robert Tucker resides in Santa Barbara, California with his wife, Carolyn McQuay and daughter Cara Rose Tucker.