Thạc Sĩ Development strategy for the vietnam plastic industry: A case study of binh minh plastic company

Tables of contents

CHAPTER​ TITLE​ PAGE​ Title page
i​ Acknowledgment
ii​ Abstract
iii​ Table of contents
iv​ List of figures
v​ List of tables
vi​ 1​ Introduction
1​ 1.1. Background
1​ 1.2. Problem statement
1​ 1.3. Objectives
2​ 1.4. Scope and limitations of the study
2​ 1.5. Methodology and framework of the study
2​ 1.6. Organization of the study
4​
2​ Literature Review
5​
2.1. Strategic management process
5​
2.1.1. Definition of strategy
5​
2.1.2. Process of strategic management
6​
2.2. Structural analysis of the competitive environment
8​ 2.3. Selecting development strategies
15​
3​ External Environment Analysis
19​ 3.1. Macro-environment analysis
19​ 3.1.1. Overview of Vietnamese economy
19​ 3.1.2. Current situation and trend of investment of
plastic industries in Asian nations
22​ 3.1.3. The update of Vietnam plastic industry
25​ 3.1.4. Orientations in development of the Vietnam
plastic industry to the year of 2005
30​ 3.1.5. Investment potential
35​ 3.2. Industry environment analysis
39​ 3.2.1. Potential competitors
39​ 3.2.2. Rivalry among established companies
40​ iv

​ 3.2.3. Bargaining power of buyers
40​ 3.2.4. Bargaining power of suppliers
40​ 3.2.5. Substitute products
41​ 3.3. Summaries of opportunities and threats for BPC
42​
4​ Internal Environment Analysis
43​ 4.1. History of Binh Minh Plastic Company
43​ 4.2. Company mission
44​ 4.3. Organizational structure
44​ 4.4. Production at BPC
47​ 4.4.1. Production process
47​ 4.4.2. Products
47​ 4.4.3. Product quality
50​ 4.5. Sales & net income
54​ 4.6. Marketing
55​ 4.6.1. Pricing policy
55​ 4.6.2. Distribution network
57​ 4.7. Finance
58​ 4.8. Conclusions on strengths and weaknesses of BPC
68​
5​ Development Strategy Design
70​ 5.1. Foundations of BPC’s strategy
70​ 5.2. Strategic options for BPC
71​ 5.2.1. Generic competitive strategies and a
recommended strategy for BPC
71​ 5.2.2. Directions for BPC’s strategy development
73​ 5.2.3. Methods for BPC’s strategy development
74​ 5.3. Investment strategy for BPC
77​
6​ Conclusions and Recommendations
79​ 6.1. Conclusions
79​ 6.2. Recommendations
81​
REFERENCES 82
APPENDICES
Appendix 1 Balance sheet 85
Appendix 2 Income statement 86
Appendix 3 Financial ratios 87
Appendix 4 &5 Questionnaire & guideline for interview 90