Thạc Sĩ Developing a change strategy for a medium - scale firm: A case study of vinh phu textile company in

Table of Contents​ ​ Chapter Title Pages

Tile Page i
Acknowledgement . . ii
Abstract iii​ Table of Contents . iv​ List of Figures . .vi​ List of Tables . .vii​ 1 INTRODUCTION 1
1.1 Rationale of the Research Study 1
1.2 Problem Statement 1
1.3 Research Objectives 1
1.4 Scope and Limitations . 2
1.5 Research Framework 2
1.6 Research Methodology . 2
1.7 Organization of the Report 3
2 LITERATURE REVIEW 4
2.1 Change Strategy . 4
2.2 Organizational Change 5
2.3 Concept of Corporate Strategy . 5
2.4 Strategic Management 6
2.5 Mission Statement . 6
2.6 Strategy Formulation . 6
3 EXTERNAL ANALYSIS AND DISCUSSION 10
3.1 Macroenvironment Overview 10
3.2 Industry Analysis . 11
3.3 Summary of the External Factors . 11
4 INTERNAL ANALYSIS OF THE COMPANY 11
4.1 Company’s Mission . 11
4.2 Company History 11
4.3 Company Objectives and Policy . 11
4.4 Management of the Company . 11
4.5 Human Resources Management 11
4.6 The Marketing Mix . 11
4.7 Manufacturing 11
4.8 Finance 11
4.9 Contingency Strategies . 11
4.10 Summary of the Internal Factors . 30
5 DEVELOPING A CHANGE STRATEGY . 11
5.1 Strategic Choice 11
5.2 Mission of the Company 11
5.3 A Change Strategy for Vinh Phu Textile Company 11
5.4 Organizational Structure 11
5.5 Organizational Culture . 11
5.6 People 11
5.7 Integrated Strategy 11
6 CONCLUSION AND RECOMMENDATIONS . .11
6.1 Conclusion . 11
6.2 Recommendations for Strategy Implementation . 11
References and Recommended Readings 46
Appendix . .47