Tài liệu Creating an Effective Community Relations Program

Creating an Effective Community Relations Program

Spotlight on Community
Relations

ã Companies are starting to get it – conscience isn’t just
trendy, it’s necessary
ã ―Sustainable development plans‖ are becoming
commonplace
ã No one wants to be Martha, Enron, etc.
ã The Bonus: Doing good = Good for business
A Gradual Shift

ã PriceWaterhouseCoopers
2002 Sustainability Survey Report

– 140 U.S. companies

– 70 percent had no broad-based sustainability
program in place yet.

– 69% were reviewing or revising ethics programs or
their corporate-governance process
Top 10 Reasons Companies
Are Getting Involved

Competitive Advantage (75%)

Cost Savings (73%)

Industry Trends (62%)

CEO/Board Commitment (58%)

Customer Demand (57%)

SRI Demand (42%)

Top-line Growth (37%)

Shareholder Demand (20%)

Access to Capital (12%)

PriceWaterhouseCoopers In Their Own Words

ã More than 7 of 10 Americans say they distrust CEOs of large corporations

ã 80 percent of surveyed CEOs agree non-financial indicators such as
environmental and social performance metrics are essential to characterizing
future financial performance
–Business Week
ã 70 percent of investors consider reputation in their decisions

–Citizen watch

ã 91 percent of surveyed CEOs believe CSR management creates shareholder
value
–Managing CSR Report