Topic Corporate, Reputations, Branding and People Management A Strategic Approach to HR Contents Foreword vii Preface ix Acknowledgements xiii 1 The importance of the corporate agenda andits links with human resource management 1 2 Managing corporate brands and reputations 39 3 Organizational identity, action and image:the linchpin 81 4 The quality of individual employmentrelationships and individual employee behaviour 115 5 Four lenses on HR strategy and the employmentrelationship 161 6 New developments in HR strategy and theemployment relationship 191 7 Corporate reputation and branding in global companies:the challenges for people management and HR 227 8 Corporate communications and theemployment relationship 257 9 Corporate strategy, corporate leadership,corporate identity and CSR 295 10 The corporate agenda and the HR function:creating a fit-for-purpose future 337 Index 377