Tài liệu Chiến lược Blue Ocean

Contents
Preface ix
Acknowledgments xiii
Part One: Blue Ocean Strategy
1 Creating Blue Oceans 3
2 Analytical Tools and Frameworks 23
Part Two: Formulating Blue Ocean Strategy
3 Reconstruct Market Boundaries 47
4 Focus on the Big Picture, Not the Numbers 81
5 Reach Beyond Existing Demand 101
6 Get the Strategic Sequence Right 117
Part Three: Executing Blue Ocean Strategy
7 Overcome Key Organizational Hurdles 147
8 Build Execution into Strategy 171
9 Conclusion: The Sustainability and Renewal
of Blue Ocean Strategy 185
Appendix A 191
Appendix B 209
Appendix C 213
Notes 217
Bibliography 223
Index 231
About the Authors 239