Tài liệu Cẩm Nang Kinh doanh Harvard - Quản lý sự thay đổi và chuyển tiếp

If the industries themselves have changed so drastically, clearly the companies within them have experienced their own unique up- heavals. IBM was adrift and slowly sinking before it was rescued and refitted under new leadership and a core of energetic and deter- mined employees. Microsoft has transformed itself from a software company to an integrator of computer-Internet solutions. General Electric has gone through several successive waves of change over the past twenty-something years. Enron rose like a rocket on its innova-tive approach to energy trading before overreaching management blew it to bits.These companies represent simply a few episodes in the saga of corporate transformation. Even enterprises as small as your local independent bookstore are changing how they operate. Those that don’t change are bound to stagnate or fail.