Tài liệu Các thuật ngữ thường sử dụng trong Marketing (phiên bản tiếng Anh)

Các thuật ngữ thường sử dụng trong Marketing (phiên bản tiếng Anh)
Giải thích các thuật ngữ thường sử dụng trong Marketing (phiên bản tiếng Anh). Chúc bạn tìm được nhiều thông tin thú vị và bổ ích!

Above the line
“Above the Line” is the term commonly used for advertising for which a payment is made and for which commission is paid to the advertising agency. Methods of above the line advertising include television and radio, magazines, newspapers and Internet.

ACORN
ACORN stands for “A Classification Of Residential Neighbourhoods”. ACORN is a database which divides up the entire UK population in terms of the type of housing in which they live. This can be used for various purposes in marketing planning and in designing promotional campaigns

Ad hoc market research
Ad-hoc research focuses on specific marketing problems. It involves the collection of data at one point in time from one sample of respondents

Added value
Added value refers to the increase in worth of a product or service as a result of a particular activity. In the context of marketing, the added value is provided by features and benefits over and above those representing the “core product”.

Advertising
Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor.