Sách Business Models Innovation

CONTENTS
Deconstructing the Formula for
Business Model Innovation . 1
About the Study 4
Context:
Finding Opportunities in Familiar Places 6
Innovating Around the Who:
Redefining Customer Segments,
Creating New Segments, or Changing the Buyer . 9
Innovating Around the What:
Offering Customers What They Really Want . 14
Innovating Around the How:
Developing Unique Capabilities and Operational Structures . 16
Creating a Sustainable Business Model 17
Putting Business Model Innovation to Work . 20
About Deloitte Consulting and Deloitte & Touche . 25
About Deloitte Research 25
Case Studies
Harley-Davidson: From Competing on Motorcycle
Performance to Selling the Rebel Lifestyle 8
WellPoint: From Near Death to Industry Leadership
Via Business Model Innovation . 11
Paychex: Bringing Big-Company Payroll
Services to Mom-and-Pop Operators 18