Tiểu Luận Brands: definition and importance

320717376"Introduction. 1
320717377"I. Definition. 2
320717378"1.1. Regardless of brands and product 2
320717379"1.1.1. What is product?. 2
320717380"1.1.2. Difference between brand and product 3
320717381"1.2. Regardless of brands and trade-mark. 3
320717382"1.2.1. What is trade-mark?. 3
320717383"1.2.2. Difference between brand and trademark. 3
320717384"1.3. Conclution: What is brand?. 5
320717385"1.3.1. Brand – as defined by the American Marketing Association. 5
320717386"1.3.2. Brands - as defined by the Organization of the World Intellectual Property Organization (WIPO) 5
320717387"II. Importance. 5
320717388"2.1. The importance of brands in customers 5
320717389"2.1.1.Identify and differentiate the brand. 6
320717390"2.1.2. Information and advice: 6
320717391"2.1.3. Create the feel and trust: 6
320717392"2.2. The importance of brands in companies 7
320717393"2.2.1. Investment attraction: 7
320717394"2.2.2. Brands are considered intangible assets and is valued by businesses: 7
320717395"2.2.3. Building and maintaining customer 7
320717396"2.2.4. Brand name will be the protection of the law to avoid imitation cofirming the advantage of the enterprise features: 7
320717397"2.3. The benefits of strong brands 8
320717398"2.3.1.Convincing consumers to use products: 8
320717399"2.3.2. Convincing vendors distributing products: 8
320717400"2.3.3. Creating competitive advantage: 8
320717401"2.3.4. Business development: 8
320717402"2.3.5. Increases block value of intangible assets of the enterprise: 8
320717403"III. Some funny stories about building brand. 9
320717404"1. Apple. 9
320717405"2. LG 10
320717406"Conclusion. 11