Sách Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time

Review
"Haig intelligently discusses how multi-million dollar advertising campaigns launching new brands can sink without a trace. . Learn from other's mistakes." -- Library Journal


"Intriguing and . useful" --www.allaboutbranding.com


"Haig wants to educate as well as to entertain, and at this he succeeds. . Anyone with a professional interest or involvement in brand management should read this book." -- Journal of Consumer Marketing
Product Description
"This book is a lot of fun . Haig wants to educate as well as to entertain, and at this he succeeds. . Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing