Tiểu Luận Brand definition and importance

I,Definition
1.1, Regardless of brands and product
1.1.1 What is product?
1.1.2, Difference between brand and product
1.2. Regardless of brands and trade-mark
1.2.1, What is trade-mark ?
1.2.2, Difference between brand and trademark
1.3 Conclution: What is brand?
1.3.1 Brand – as defined by the American Marketing Association
1.3.2 Brands - as defined by the Organization of the World Intellectual Property Organization (WIPO)
1.3.3 concept connotations
II, Importance
2.1The function of brand
2.1.1.Identify and differentiate the brand
2.1.2.Information and advice:
2.1.3. Create the feel and trust:
2.1.4.The economic function
2.1.5.The economic benefits brought by brand:
2.2.The value and benefits of strong brands2.2.1, The value of strong
2.2.1.1, Brands are considered intangible assets and is valued by businesses:
2.2.1.2,Investment attraction;
2.2.1.3,Building and maintaining customer.loyalty to brand
2.2.1.4,Brand name will be the protection ot the law to avoid imitation cofirming the advantage of the enterprise features:
2.2.2The benefits of strong brands
2.2.2.1,Convincing consumers to use products:
2.2.2.2, Convincing vendors distributing products:
2.2.2.3, Create the pride of employees:
2.2.2.4, Creating competitive advantage:
2.2.2.5,Increase the effectiveness of advertising and marketing:
2.2.2.6, The effect increases the stock price:
2.2.2.7, Business development:
2.2.2.8, Increases block value of intangible assets of the enterprise:
III, Some funny stories about building brand