Thạc Sĩ Assessment and development of the success strategy in the machinery industry: A case study of hanoi

Tables of Contents ​ CHAPTER TITLE PAGE

Title Page i
Acknowlegments . ii
Abstract . iii
Table of Contents . iv
List of Figures vii
List of Tables . viii

1 Introduction 1

1.1 Introduction 1
1.2 Problem Statement . 2
1.3 Objectives of the research 2
1.4 Research Methodology . 3
1.5 Scope and Limitation of the Study 5

2 LITERATURE REVIEW . 6

2.1 Strategy: An Introduction 6
2.1.1 The definition of strategy 6
2.1.2 The nature of corporate strategy 6
2.1.3 Strategic management process . 10
2.2. Strategy Analysis . 11
2.2.1 Identifying the industry's Dominant Economic
characteristics 11
2.2.2 The concept of driving forces: Why Industry change? 11
2.2.3 Competition analysis: . 13
2.2.4 Competitive position of major companies/ strategic groups 16
2.2.5 Competitors Analysis: Predicting What Moves Which
Rivals are likely to Make Next 17
2.3 Pinpointing the Key Factors for Competitive Success . 17

3 EXTERNAL ENVIRONMENT ANALYSIS . 18

3.1 Macro - Environment Analysis 18
3.1.1 Overview of Vietnam Economy . 18
3.1.2 An overview of industrialization and machinery industry’s
development in developing countries 28
3.1.3 The conclusion about general conditions for implementing the
industrialization toward export 30
3.2 Current Situation Of Vietnam’s Machinery Industry . 34
3.3 Vietnam’s Machine Tools Industry 36
3.4 Major Limitation In Vietnam’s Machinery Industry 37
3.5 Success Factors . 38
3.6 Future Trend For The Development Of Vietnamese Machinery Industry Up
To The Year 2005-2010 . 40
3.6.1 Strategic view . 40
3.6.2 Goals and production alternatives in the period 2000-2005
and 2010 40
3.7 Industrial Analysis 41
3.7.1 Potential competitors 41
3.7.2 Barriers to entry 42
3.7.3 Rivalry among established companies 43
3.7.4 Bargaining power of buyers and suppliers . 44
3.7.5 Threat of substitute products 44
3.8 Opportunities And Threats For Hanoi Mechanical Company . 45

4 INTERNAL ANALYSIS . 47

4.1 History of Hanoi Mechanical Company 47
4.2 Organizational Structure . 47
4.3 Human Resources Management 51
4.4 Production 54
4.4.1 Product . 54
4.4.2 Production Process 57
4.4.3 Technology Transfer 60
4.4.4 Product Research and Development (R& D) 60
4.4.5 Materials . 60
4.5 Marketing 61
4.5.1 Pricing . 61
4.5.2 Distribution 62
4.5.3 Promotion 64
4.6 Financial analysis 65
4.6.1 Liquidity ratios . 66
4.6.2 Assets management ratios . 68
4.6.3 Debt management ratio 71
4.6.4 Profitability ratios 71
4.7 HAMECO’s strengths and weaknesses 72

5 ASSESSMENT OF THE HAMECO STRATEGIES 75
5.1 Assessment of the success strategies 75
5.1.1 Personnel strategy 75
5.1.2 Diversification strategy . 76
5.1.3 Organisational structure . 76
5.1.4 Production strategy 77
5.1.5 Marketing 77
5.2 Development of future success strategies . 78

6 CONCLUSIONS AND RECOMMENDATIONS . 80

6.1 Conclusions . 80
6.2 Recommendations 82

REFERENCES 89