Thạc Sĩ Applying yield management in vietnamese hotels: An exploratory study of huu nghi hotel

Thảo luận trong 'Chưa Phân Loại' bắt đầu bởi Thúy Viết Bài, 5/12/13.

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    #1 Thúy Viết Bài, 5/12/13
    Table of Contents ​ Chapter Title
    Acknowledgement i
    Abstract ii
    Table of contents iii
    List of tables v
    List of figures vi
    I. INTRODUCTION 1
    1.1 Background 1
    1.2 Objectives of the study 2
    1.3 Research framework 3
    1.4 Research methodology 4
    1.4.1 Data collection 4
    1.4.2 Method of analysis 4
    1.5 Scope and limitations of the research 5
    1.6 Organization of the study 5
    II. HOTEL YIELD MANAGEMENT 6
    2.1 General issues in managing revenue in hotel: 6
    2.1.1 Main operating activities directly affect revenue management 6
    2.1.2 The nature of problems in managing revenue in hotel. 7
    2.2 Basic concepts of yield management 9
    2.2.1 Concepts of Yield management 9
    2.2.2 Appropriate situation for effective yield management application 10
    2.2.3 Main Components of yield management system 11
    2.2.4 Hotel industry applications 11
    2.2.5 Managerial implications of yield management systems 13
    2.3 Yield management solutions for hotel problems 15
    2.3.1 The overbooking problems 15
    2.3.2 The pricing problems 16
    2.3.3 Capacity allocation problems 17
    2.3.4 Segmentation problems 17
    2.3.5 Conclusion 18
    III. OVERVIEW OF THE HUU NGHI HOTEL 19
    3.1 Overview of hotel industry in HaiPhong city 19
    3.1.1 HaiPhong City 19
    3.1.2 The hotel industry 19
    3.2 The HuuNghi hotel: 20
    3.2.1 General description 20
    3.2.2 Yield management related practices: 24
    3.2.3 Analysis of revenue performance: 29
    3.2.4 Evaluation of current operating practices 30
    3.2.5 Identification of areas for improvement 31
    IV. DEMAND ANALYSIS FOR THE HOTEL 32
    4.1 Customer profile 32
    4.1.1 Segmentation 32
    4.1.2 Average rate and contribution of each segment 33
    4.1.3 Guest Characteristics 33
    4.2 Affects of the current segmentation practice on operational decisions 35
    4.3 A modified segmentation scheme 36
    4.4 Demand pattern 37
    4.4.1 Seasonal pattern 37
    4.4.2 Daily pattern 39
    4.5 Conclusion 40
    V. PROPOSED YIELD MANAGEMENT APPLICATIONS FOR THE HOTEL41
    5.1 Assess conditions for applying Yield management: 41
    5.1.1 Favorable conditions: 41
    5.1.2 Constraints: 41
    5.1.3 How should yield management be applied in the hotel? 42
    5.2 A pricing policy proposal: 42
    5.2.1 General issues: 42
    5.2.2 Pricing policies: 43
    5.3 Managerial implications: 45
    5.3.1 Group room sales 45
    5.3.2 Transient room sales: 45
    VI. CONCLUSIONS 46
     

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